Areas of focus: Milwaukee, Racine, Kenosha
Week of 11/1
Social Media
Deploy initial ads
Begin organic posting
Radio
Place radio on WNOV, 98.3, Caliente, V100
Outdoor/Bus
Bus ads running in Milwaukee
Secure outdoor buy of static billboards: 30 in Milwaukee, 4 in Racine, 3 in Kenosha, as well as 10 digital locations along I94, I43 through all markets
Grassroots
Virtual meeting/training with grassroots team
Submit editorial outlines to Urban Media partners in Milwaukee and Racine
Creative
Finalize radio spots, influencer PSA’s, influencer video recordings, collateral tracking promotion for grassroots team
Social Media
GIFS
Video
Bus Ads
Sides
Backs
Outdoor
Radio
Produced
Written
Make sure you get enrolled “baby” - 60 seconds Mom and Son
Mom
(Phone ring) “Hey son”
“You know it’s open enrollment, and it ends December 15th.”
“They done made it easy to learn how child. There’s 2 ways: You can go to wiscovered.com or call 211....”
“It’s w-i-s-c-o-v-e-r-e-d dot com or you can call 211. They connect you to an insurance expert who will help you at no cost to learn about your options for getting coverage.”
“I'm serious baby, make sure you get insurance. I know you don’t like me saying this and I don’t care if you’re 27-yrs-old now, but you are still my baby.”
“Alright child. No matter what you think, your health at my age, is based on what you do now. Health insurance covers things like: doctor and hospital visits, and medication too.”
“Alright baby. Remember, the deadline is December 15th if you don’t get time today”
Son
“Hey ma”
“Oh yeah, I remember...how do I get signed up again?”
“Wait Ma, let me put that in my phone…What is it again?”
“Ok, thank you ma.”
“Ma please?”
“I’ll go online today ma.”
“Thank you ma, i’ll get covered today”
This year more than ever - 60 seconds Man
This year more than ever we’ve been reminded how important it is to have a plan, peace of mind, and security in our lives is. For these reasons getting health insurance is more important than ever. Open enrollment for health insurance has begun and the deadline to enroll is December 15th. Don’t put off for tomorrow what you can take off your to do list today. Enrolling is easy. Just call 211 or go to wiscovered.com. That’s w-i-s-c-o-v-e-r-e-d dot com. Their insurance experts will help you at no cost to find a plan and get signed up - for free!. Insurance covers things like doctor visits, pregnancy care, medications and more. Go to wiscovered.com or call 2-1-1 and get no cost support to get help finding the insurance coverage you deserve. Remind your family, and friends. What are you waiting for? Call 211 or go to wiscovered.com right now, you have until December 15th.
This year more than ever - 30 seconds Womans
Healthcare coverage. Are you enrolled for 2021 yet? If not then wiscovered.com or 2-1-1 will help you take the next step to get the health care you deserve. at no cost. In this time of crisis where we are dealing with so much, health insurance doesn’t need to be something you have to stress about. Get enrolled and do it today. The deadline is Dec. 15th. Have the peace of mind of knowing you and have insurance. It’s more important than you think, and you may qualify for a free plan. Call 211, or go to wiscovered.com for free help. Remind your family, and friends. That’s w-i-s-c-o-v-e-r-e-d dot com or call 2-1-1, the deadline is Dec. 15th.
Health Insurance Is More Affordable - 30 seconds voices of Community
Health insurance is more affordable than you think, and you may qualify for a free plan. As (whatever voice over identifies as) I know how important it is for our community to have health care and health care coverage. That’s why I want to make sure you know about ways to access no-cost resources to help you get signed up. Call 2-1-1 or visit wiscovered.com...again call 2-1-1 or visit w-i-s-c-o-v-e-r-e-d dot com...the deadline is December 15th, don’t put off what you can get done today.