Expanding Your Brand, While You Expand Justice.

This outline overviews our process, previous work, and next steps in developing an updated brand, web interface, and a communications toolkit for LAS to use. It includes a brief history of the current branding system and an outline of the key deliverables we will collaborate on throughout this project.

Opportunity.

Through our design, branding and marketing expertise, we will develop a stronger visual system that will enable LAS to communicate more effectively and efficiently with all of your audiences. This is a foundational step in developing strong communication strategies that appeal to clients and donors, as well as the community at large. It is also our goal to support the development of new financial benefits such as enhanced donor retention rates and a larger pool of potential donors. In this collaboration we will:

  • Create consistency amongst the use of your brand (online, social, etc.)

  • Establish a look and voice to current copy and storytelling elements

  • Create an online user experience that captures data and nurtures visitors

  • Create communication tools that are used for ongoing community and partner relations

What We Will Deliver.

In our collaboration we will deliver the following:

Updated Brand

  • 3 logo concepts

  • Final brand kit with mood and tone guide

Updated Website Interface

  • Updated wireframe

  • Updated user interface and user experience

Communication Tools

  • 2 flyer templates

  • 2 brochure templates

  • 15 social media templates

  • 4 email templates

Launch & Marketing Plan

  • Launch of new website (email and press release)

  • Marketing plan for the remainder of 22-23 FY

About INPOWER & Previous Work.

MBE - DBE - WBE
Black Owned. Woman Led. Community Focused.

Inspire + Power = INPOWER. We’re a boutique integrated marketing and outreach firm that specializes in health, education and social care. Our focus is to work tirelessly to leverage strategy, storytelling, advertising, engagement and grassroots outreach to INspire the POWER of hope, dignity and self-agency in the audiences we reach when partnering with our clients.

Brand & Website Builds

Video

Graphic Design

For Voter Awareness in 2016 in collaboration with WISDEMS

CLICK HERE TO VIEW

For City of Madison in Collaboration with TMT Publications

CLICK HERE TO VIEW

Next Steps

  1. Finalize scope of work and budget (TBD)

  2. Host discovery and creative sessions with stakeholders and partners (Within 1 week of approved SOW)

  3. Develop 3 brand concepts for final input (Within 2 weeks of discovery meeting)

  4. Finalize brand and submit website interface wireframe (Within 2 weeks of an approved brand)

  5. Get approval on the wireframe and meet with the current IT team for a migration plan (Within 1 week of the submitted wireframe)

  6. Submit migration plan and initial live template (Within 2 weeks of approved wireframe)

  7. Get approvals on the live template (Within 1 week of live template submission)

  8. Develop a communications toolkit for ongoing internal management (Within 1 week of live template completion)

  9. Public launch (Within 2 weeks of approved launch plan)

12 weeks from discovery to launch.