Company, Goals, Services
A go-to website for resources, information, and support related to COVID testing. Test Up MKE is committed to being your “source of truth” for all things COVID testing.
Company
Our Current Goals For Client:
Educate community
Drive traffic to website
Engage with community to inform
Maintain up to date standards and recommendations for COVID-19 testing
Current Services:
SM image maintenance - SM Advertising
Marketing Strategy - Collateral development
Newsletters - Blog Management
Web Updates - SEO
Logo Files, Assets, Font, Colors
Logo & Facebook Files
Font Info
Primary Font: Bebas Neau
Seconday: Geomtria
Brand Colors
Photos
Voice, Messaging Styles, Considerations
Voice
Reliable
Though Leader
Caretaker
Advocate
Educator
Considerations
Wants to educate
Wants to be source of truth
Wants to be informative
Not pushing testing, but education
Messaging Styles
Test Up MKE is a go to multilingual source of truth for all things COVID-19 testing related. On this platform you can take a quick 4 question assessment at all times without submitting personal information that allows you to know in real time if the Wiscosnin DHS or CDC recommends thatg you get tested. We also remove uncertanties and do our best to answer all questions related to testing.