Company, Goals, Services
Chicago’s leading day care fostering the highest performing children according to competency success and reading rates.
Company
Audience
Chicago parents between 27-40, perdominantly working class, able to afford $1,000-$1,500 a month for care
Website:
smartypantselc.com
Our Current Goals For Client:
Keep brand in front of parents
Launch virtual and e-learning platform
Establish thought leadership
Grow brand awareness
Current Services:
Social media image maintenance
Strategy consulting
E-learning brand and platform development
Project Management Consulting
Logo Files, Assets, Font, Colors
Logo & Facebook Files
Font Info
Primary Font: Nincompoop
Seconday: Avenir Pro Next LT Condensed
Brand Colors
Photos
Voice, Messaging Styles, Considerations
Voice
Fun
Parent Advocate
Relatable to moms
Energetic
Considerations
Focus on diversity
Focus on importance of early education being different from day care
Focus on hirtoey and experience of teachers (over 75 years of combined experience)
Messaging Styles
SMARTY Pants is the premier early learning center provider for families and children that put all aspects of learning first. Our acronym “SMARTY: stands for: SCIENCE, MATH, ART, READING, TECH, AND YOGA! Our “Smarty’s” never go a day without the knowledge and attnetion they deserve.